75mn households in India are ecommerce ready but less than 10mn actually transact: IAMAI

According to a study released by Internet and MobileAssociation of India, there are around 75 million households (150 million people) in India, who are ready for ecommerce transactionstoday but, less than 10 million are engaged in active ecommerce.

According to IAMAI, thecurrent size of ecommerce market in India is about US$ 10bn and the size of ecommercein India by 2024-2025 can reach between US$ 70 billion – US$ 150 billion and thepotential is between US$ 125 billion – US$ 260 billion.